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Archive for 2016

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International Emmy Awards

I was honored to be the Gala Chair for this year’s 44th International Emmy Awards held in New York City last Monday. What an evening! Never has it been more evident how transformative television is, truly the most powerful source of communication we know. The International Academy of Television Arts & Sciences was founded in […]

A Transformative Moment for Latin American Art History: #MoMACisneros

Today, at MoMA, we announced the donation of 142 works of art from our family’s Latin-American modernist collection along with the creation of a research institute. It was a very special moment for us as a family, and especially for my mother Patricia Phelps de Cisneros, who has created this collection over the course of […]

Hispanic Polling in the Age of Mobile

Adsmovil was born out of one of the first attempts Cisneros Interactive took at addressing the growing need to market to Hispanics in the US. Their first mobile campaign ran in 2011 and since then Adsmovil has worked with hundreds of brands to get them closer to this coveted and highly mobile demographic. I invited Andrés […]

Audio Ad

Five years ago, we created the Cisneros Interactive division. Its mission was to monetize and optimize the digital traffic of Latin America and the Hispanic market of the United States. We started with solutions for mobile phones through Adsmovil and online with RedMas, and this year we venture into the world of digital audio through […]

Go Long Or Go Home, Why I Love Long Distance Sports

I just completed a 20k swim around Key West in the Florida Keys. I was part of a three person relay team  and it took about six and a half hours. My friend Ricky Arriola, a Henry Crown Fellow, invited me to join the race and without any hesitation I said yes and  immediately started training. I […]