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50 Most Influential Latinas in the U.S.

I am honored to have been included in the 2018 list of the 50 most influential Latinas in the US. This is the moment to celebrate the success of female executives around the world who through hard work and perseverance have earned their way to the top in their field. I think we all aspire […]

Parrot Analytics: Measure Up – The Science of Popularity

I am thrilled to start 2018 by joining the board of Parrot Analytics. Parrot is a demand measurement platform that specializes in working with media companies to help them understand trends in content consumption all over the world. With an extremely easy to use interface, clients can see how their own content and their competitor’s […]

Facebook Gives Us the Big Thumbs Up for Latin America

At Cisneros Interactive we ended the year on a high note by becoming Facebook’s partners in Latin America and their exclusive reseller in the region representing them in Venezuela, Paraguay, Ecuador and Bolivia. As we start the year, we have hit the ground running. We hired teams in all four countries and are open for […]

Audio Ad

Five years ago, we created the Cisneros Interactive division. Its mission was to monetize and optimize the digital traffic of Latin America and the Hispanic market of the United States. We started with solutions for mobile phones through Adsmovil and online with RedMas, and this year we venture into the world of digital audio through […]

The World of Content Has Been Again Disrupted and Grown-ups Haven’t Noticed

In the media world the topic that has dominated every conference and news headline for the past two years is OTTs and how they are changing consumption habits and affecting the traditional distribution channels.  Netflix and Hulu now have competition from services like HBO Now and Showtime which allow to you pay for these channels individually without needing a […]

International Emmys Academy Day in Rio

I just returned from Brazil were I attended the International Emmys Academy Day hosted by Globo and the Marinho Family. I lived in Brazil back in 2002 and always enjoy being back in Rio de Janeiro.  It’s an interesting time to be in Brazil. Brazilians are worried about the economy, there is political tension as […]

#HyperIsland @CisnerosMedia

For this next post I asked Jonathan Blum, President of Cisneros Media and Hazel Swayne, Creative Director for Hyper Island, to have a conversation about our experiences working together at our Hyper Island Master Class. – Adriana By Jonathan Blum: I remember so clearly a few years ago when Adriana returned from her time at a Hyper Island Master […]

Following the Footsteps of Brandon Tartikoff One Generation at a Time

I always look forward to the start of the New Year. People are recharged and energized and there seems to be great business momentum. January also marks the opening of NATPE, set to start next week in Miami. NATPE is the most important international Market and Conference held in the U.S. It is committed to […]

On Change

There are many advantages to having talent commit long-term. As a leader you are not constantly preoccupied that you might lose your key executives to other companies.  There’s a more common middle ground where both owners and executives can talk about their vision for the next ten or twenty years accompanied by the strong likelihood […]

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