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Corporate Social Responsibility During COVID-19

I asked Maria Ignacia Arcaya, SVP of Social Impact and Institutional Relations, to be my guest writer for this post. I wanted Maria Ignacia to share with you the amazing work that the team has been doing around COVID19. In the last few weeks we have all in one way or another had to rethink […]

Hispanic Polling in the Age of Mobile

Adsmovil was born out of one of the first attempts Cisneros Interactive took at addressing the growing need to market to Hispanics in the US. Their first mobile campaign ran in 2011 and since then Adsmovil has worked with hundreds of brands to get them closer to this coveted and highly mobile demographic. I invited Andrés […]

Partnerships for social impact

The Miss Venezuela 2015 pageant was not only the most watched live show in Latin America, but also served as a successful and strategic campaign to raise awareness on a very important social cause. The newly launched Cisneros Media campaign #SiTeApurasQueGanas, which is an initiative that addresses the subject of teen pregnancy, was showcased throughout […]

#SoyCapaz, Generating Real Change in Colombia: A Call for Peace

During a recent visit to Colombia I was struck not only by the dynamic business environment but by a new and novel initiative; the #SoyCapaz campaign “I am Capable”. The campaign which was started by prominent business leaders of the private sector in Colombia, together with athletes, artists, and journalists urges people to reflect on what […]

#UnaVidaLibreDeViolencia

English coming soon… Como todos los años, el pasado 9 de octubre el certamen de Miss Venezuela sirvió de escenario para la sensibilización ante una causa social. Este gran evento de la televisión venezolana se ha convertido en una plataforma que va mucho más allá de la pantalla de Venevision y de las fronteras del país, […]

The Venezuelan Woman: A historic example

International Women’s day was established in the nineteenth century as a way of recognizing the role of women during the peak of the global industrialization era. It has also been characterized by a diverse range of ideologies. Today, in a strengthened Latin America with a historic growth of the middle class (more than 50% over […]

Novelas and Social Merchandising

A few days ago we invited The Nature Conservancy to advise the writers, production team and cast of one of our current drama productions, “Corazón Esmeralda,” whose ecological context provides an excellent platform to raise awareness of the audience about the impact that our actions and daily habits have on the environment. The use of […]