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Hispanic Polling in the Age of Mobile

Adsmovil was born out of one of the first attempts Cisneros Interactive took at addressing the growing need to market to Hispanics in the US. Their first mobile campaign ran in 2011 and since then Adsmovil has worked with hundreds of brands to get them closer to this coveted and highly mobile demographic. I invited Andrés […]

Go Long Or Go Home, Why I Love Long Distance Sports

I just completed a 20k swim around Key West in the Florida Keys. I was part of a three person relay team  and it took about six and a half hours. My friend Ricky Arriola, a Henry Crown Fellow, invited me to join the race and without any hesitation I said yes and  immediately started training. I […]

Cool Culture in Hot Miami

Newcomers to a city always have an advantage over locals for sourcing out all things new. I moved to Miami two years ago after living in NYC for 15 years and, feeling lost, as one does when uprooted, I immediately started searching for ways to find out what was going on in this new town.  […]

The first 100 days as CEO

I never thought 100 days would go by so fast. I feel like I hit the ground running and haven’t quite slowed down. Looking back at what we have been able to accomplish, the challenges we have faced and the opportunities that we have identified it’s no wonder I feel like I have been on […]

CES: New Year, New Trends!

Every couple of years I make it over to Las Vegas to CES for a two day technology boot camp. CES is the largest consumer electronics fair in the world and it’s the prime event where best in class technologies are presented. I “walk the floor” learning about the new solutions that are available to make our content […]

On becoming CEO

The hardest part of my job will be to grow the company at the rate that my father did. His success is due in part to his extraordinary ability to project the outcome of a deal extremely early, and in part due to his 30 year partnership with Steven Bandel, our company’s current CEO.  For […]

Digital Media and Hispanics: The Stars of Upfront Season

Earlier this month New York City hosted the large television networks’ Upfronts.  These events, which are customarily held during the end of sweeps period, are important advertising sales events held by television network executives, introducing their primetime schedules and new programming to the press and advertisers.  Upfronts have grown over the years to become big […]

Gotham 50: The New Yorkers who are revitalizing Gotham’s rich showbiz legacy

The weekly trade magazine, Variety, recently published “The Gotham 50”, a list of the most influential New Yorkers who are revitalizing showbiz today. I was surprised and honored to come across my name, which is there thanks to the hard work and dedication of all of the Cisneros Group of Companies employees who work tirelessly to take our […]

Creating Leaders in 12 Weeks

I am just returning from Washington, D.C. where I spent two days with the students of the Global Competitiveness Leadership Program. This program, created by the Georgetown University Latin American Board, is a three month intensive course that brings together young leaders from Latin America, Spain and Portugal from the private, social and political sectors. […]

Start-Up City

In February, The Atlantic hosted Start-Up City: Miami, a gathering of local movers and shakers from both the private and public sector to talk about what it will take to make Miami a model, forward-thinking city in the decade to come. Hosted at the New World Symphony Hall and supported by the Knight Foundation, the Atlantic put together […]

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