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Diego Cisneros, a model of a dreamer

My grandfather is the best example of how success can come from a small idea and big dreams; he started his with an ice cream machine and great enthusiasm.

Diego-Cisneros1

From him, I learned to dream, to believe, to act, to adapt the business to the new context of the industry, in order to respond efficiently to the clients’ needs because as he said: “you can’t deceive clients”.

Below you’ll find a link to the article published in El Universal, from Venezuela, in which you can see his story as a businessman but first of all, a dreamer:

“Parable of an active dreamer”

I leave you with a quote that defines him:

If you do not dream, you can´t realize, if you dream to realize you have to work and then work pays off

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