I am Adriana Cisneros, CEO of Cisneros, as well as President of the Fundación Cisneros.

I have the responsibility to continue with my grandfather and my father’s legacy by leading the evolution of Cisneros in the face of a challenging modernity and a world that is more globalized each day, where new technologies are revolutionizing the communications and entertainment industry.

I have always been immersed in the world of media, and I am totally convinced of the power of new technologies and similar tools to bring people closer together.

That is why, within the framework of the 85 year history of our company, I decided to create this blog to be able to interact with you, and share opinions, experiences and challenges; not only about communication issues but also on my personal vision of Latin America, and the way I believe we can contribute to transform it into the development hub that we all want.

One of the greatest lessons I have learned from my family is the importance of corporate and social responsibility, and one of the best ways to do so is promoting debate and critical vision on what happens around us, as well as to fostering leadership and active participation of young people in the development of the region. Let’s use this space for this purpose.

Thank you for sharing this space with me, I look forward to your comments.