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50 Most Influential Latinas in the U.S.

I am honored to have been included in the 2018 list of the 50 most influential Latinas in the US. This is the moment to celebrate the success of female executives around the world who through hard work and perseverance have earned their way to the top in their field. I think we all aspire […]

Parrot Analytics: Measure Up – The Science of Popularity

I am thrilled to start 2018 by joining the board of Parrot Analytics. Parrot is a demand measurement platform that specializes in working with media companies to help them understand trends in content consumption all over the world. With an extremely easy to use interface, clients can see how their own content and their competitor’s […]

Mobius.Lab Productions – Born to Implement a Disruptive Innovation Strategy

For this post I asked Marcello Coltro, EVP of  Cisneros Media Distribution to share our new vision and thoughts behind the creation of Mobius.Lab, our newest production and distribution venture. I hope you enjoy reading Marcello’s account that follows….. When you are invited to lead a content distribution division in one of the largest Hispanic media […]

Facebook Gives Us the Big Thumbs Up for Latin America

At Cisneros Interactive we ended the year on a high note by becoming Facebook’s partners in Latin America and their exclusive reseller in the region representing them in Venezuela, Paraguay, Ecuador and Bolivia. As we start the year, we have hit the ground running. We hired teams in all four countries and are open for business! We have learned that at Facebook they MOVE FAST, they do things in a hurry and figure them out as they go. This sense of urgency gives them momentum which translates into quick wins and results.

Audio Ad

Five years ago, we created the Cisneros Interactive division. Its mission was to monetize and optimize the digital traffic of Latin America and the Hispanic market of the United States. We started with solutions for mobile phones through Adsmovil and online with RedMas, and this year we venture into the world of digital audio through […]

The World of Content Has Been Again Disrupted and Grown-ups Haven’t Noticed

Overnight, Virtual Reality has become the single largest disruptor in media since we transitioned from radio to television.

#HyperIsland @CisnerosMedia

I asked Jonathan Blum, President of Cisneros Media and Hazel Swayne, Creative Director for Hyper Island, to have a conversation

Following the Footsteps of Brandon Tartikoff One Generation at a Time

I always look forward to the start of the New Year. People are recharged and energized and there seems to be great business momentum.