A few weeks ago I was invited to speak at the Yale School of Management as part of the Becton Distinguished lecture series. It was an honor to share my thoughts with such an impressive group of graduate students as well as with Dean Edward “Ted” Synder and my host and interviewer Tim Collins. What […]
At Cisneros Interactive we ended the year on a high note by becoming Facebook’s partners in Latin America and their exclusive reseller in the region representing them in Venezuela, Paraguay, Ecuador and Bolivia. As we start the year, we have hit the ground running. We hired teams in all four countries and are open for business! We have learned that at Facebook they MOVE FAST, they do things in a hurry and figure them out as they go. This sense of urgency gives them momentum which translates into quick wins and results.
I was honored to be the Gala Chair for this year’s 44th International Emmy Awards held in New York City last Monday. What an evening! Never has it been more evident how transformative television is, truly the most powerful source of communication we know. The International Academy of Television Arts & Sciences was founded in […]
Today, at MoMA, we announced the donation of 142 works of art from our family’s Latin-American modernist collection along with the creation of a research institute. It was a very special moment for us as a family, and especially for my mother Patricia Phelps de Cisneros, who has created this collection over the course of […]
Adsmovil was born out of one of the first attempts Cisneros Interactive took at addressing the growing need to market to Hispanics in the US. Their first mobile campaign ran in 2011 and since then Adsmovil has worked with hundreds of brands to get them closer to this coveted and highly mobile demographic. I invited Andrés […]