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Hispanic Polling in the Age of Mobile

Adsmovil was born out of one of the first attempts Cisneros Interactive took at addressing the growing need to market to Hispanics in the US. Their first mobile campaign ran in 2011 and since then Adsmovil has worked with hundreds of brands to get them closer to this coveted and highly mobile demographic. I invited Andrés […]

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Hispanic Polling in the Age of Mobile

Adsmovil was born out of one of the first attempts Cisneros Interactive took at addressing the growing need to market to Hispanics in the US. Their first mobile campaign ran in 2011 and since then Adsmovil has worked with hundreds of brands to get them closer to this coveted and highly mobile demographic. I invited Andrés […]

Audio Ad

Five years ago, we created the Cisneros Interactive division. Its mission was to monetize and optimize the digital traffic of Latin America and the Hispanic market of the United States. We started with solutions for mobile phones through Adsmovil and online with RedMas, and this year we venture into the world of digital audio through […]

Go Long Or Go Home, Why I Love Long Distance Sports

I just completed a 20k swim around Key West in the Florida Keys. I was part of a three person relay team  and it took about six and a half hours. My friend Ricky Arriola, a Henry Crown Fellow, invited me to join the race and without any hesitation I said yes and  immediately started training. I […]

Tropicalia: Redefining Luxury Travel. Our Newest Venture in the Dominican Republic

Thirty years ago we set out to find the perfect destination where we could create the next vacation spot for our family. Today marks the end of that search and the beginning of the place that we fondly call Tropicalia. Although I was born in Venezuela, we always vacationed in the Dominican Republic. My parents, […]

The World of Content Has Been Again Disrupted and Grown-ups Haven’t Noticed

In the media world the topic that has dominated every conference and news headline for the past two years is OTTs and how they are changing consumption habits and affecting the traditional distribution channels.  Netflix and Hulu now have competition from services like HBO Now and Showtime which allow to you pay for these channels individually without needing a […]

Partnerships for social impact

The Miss Venezuela 2015 pageant was not only the most watched live show in Latin America, but also served as a successful and strategic campaign to raise awareness on a very important social cause. The newly launched Cisneros Media campaign #SiTeApurasQueGanas, which is an initiative that addresses the subject of teen pregnancy, was showcased throughout […]

International Emmys Academy Day in Rio

I just returned from Brazil were I attended the International Emmys Academy Day hosted by Globo and the Marinho Family. I lived in Brazil back in 2002 and always enjoy being back in Rio de Janeiro.  It’s an interesting time to be in Brazil. Brazilians are worried about the economy, there is political tension as […]

#HyperIsland @CisnerosMedia

For this next post I asked Jonathan Blum, President of Cisneros Media and Hazel Swayne, Creative Director for Hyper Island, to have a conversation about our experiences working together at our Hyper Island Master Class. – Adriana By Jonathan Blum: I remember so clearly a few years ago when Adriana returned from her time at a Hyper Island Master […]

Cool Culture in Hot Miami

Newcomers to a city always have an advantage over locals for sourcing out all things new. I moved to Miami two years ago after living in NYC for 15 years and, feeling lost, as one does when uprooted, I immediately started searching for ways to find out what was going on in this new town.  […]

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